Pan Pacific general manager Tim Tindle, wearing red Olympic mittens, is ready to welcome the world to Vancouver. He says the Olympics will present new challenges and the hotel’s usual February complement of 375 workers will be expanded to 475.Photograph by: Ward Perrin, Vancouver SunVANCOUVER — The day after harrumphing at a cheeky marketing ploy by Vancouver's Lululemon, 2010 Olympic organizers fired the big guns in the PR battle for clothing supremacy.
They announced they'd hit the million sales mark for $10, red mittens.
And 2010 marketing boss Dennis Kim made it clear that even if Games organizers are frowning on Lululemon's line of clothing, the official merchandise is doing quite well, thank you.
"Early on, we were talking about how, if we reached one million pairs, what a fantastic accomplishment that would be," said Kim. "Here we are with two months left before the opening ceremonies and we've already hit a million pairs."
Not only that, but 2010 hoodies, toques and scarves have been flying off the shelves to the tune of 500,000 units, he said.
In the downtown HBC Olympic "superstore" alone, 70,000 pieces of official merchandise have been sold.
And Kim said that the official Team Canada jersey is on pace to exceed the 120,000 that sold during the 2002 Salt Lake City Olympic year.
"Our merchandise revenue target was $53.8 million and we are very confident that number will be hit and we're even hedging that we might exceed that a little bit," he said.
Kim said it was pure coincidence that Vancouver 2010's good news story came out the day after Lululemon's new clothing line made front-page news.
The line is named "Cool Sporting Event That Takes Place in British Columbia Between 2009 and 2011 Edition."
Olympic organizers accused Lululemon of being unsporting, but admitted legal action is unlikely.
"What's clear today is people want the authentic product," said Kim.
Source:.calgaryherald.com/
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